B2B Influencer Marketing

Break into niche markets, gain the trust of your audience, and increase your B2B brand’s visibility with influencer marketing.

Start Now

Homepage > Industries > B2B marketing > B2B Influencer Marketing

Partner with a B2B Influencer Marketing Agency for Your Next Campaign

The world of influencer marketing is vast and ever-changing, but one thing remains the same: It’s an effective way to reach relevant audiences. You might be thinking, “but I work in B2B – is this type of marketing still an option for me?” The answer is yes, absolutely! Everyone is online – including B2B contacts. The right influencer can help you reach potential business partners, industry contacts, and prospective customers. It’s just a matter of finding the right people to work with.

And that’s where it helps to partner with a marketing agency like NetShopping. When you partner with us, we will:

Grant you access to a ready-made network of promoters who specialize in B2B marketing.
Identify people with the right expertise and relevant follower base to help you reach your goals.
Implement a comprehensive vetting process so you know that any influencer you choose can safely represent your company.
Assign a team of strategists that will help you craft campaigns tailored specifically to your target audience.
Provide detailed analytics to measure the effectiveness of your campaigns.

How B2B Influencers Can Help Your Business

Influencers are a powerful tool to supercharge your B2B marketing efforts. With an influencer, you have the potential to reach a much wider audience than through traditional marketing channels. Here are some of the ways this form of marketing can help you achieve your objectives.

Benefit from the Halo Effect

Partnering with an influencer will help you benefit from their social proof and trustworthiness. This powerful phenomenon, known as the “halo effect”, can help you quickly transform your brand from an unknown to a major player in your industry.

Gain Authority in Your Niche

Niche industries are often dominated by a few key players. If you want to break into that space and gain the trust of your target audience, then B2B influencers can help. By leveraging the reach and influence of trusted online figures, you’ll be able to gain name recognition quickly.

Diversify Your Reach & Messages

Even if you have a good handle on traditional marketing tactics, such as email campaigns and search engine marketing, an influencer can help you diversify your reach and messages. They have the ability to deliver advertising in more organic and authentic ways that can appeal to potential customers.

Bypass Ad Blockers and Avoid the Digital Ad Noise

Ad blockers are becoming increasingly popular, which makes it harder to connect with customers through traditional digital ads. However, working with an influencer can bypass those blockers and engage with your target audience without being drowned out by all the other digital noise.

Generate Conversations About Your Brand

Using an influencer to lead your campaigns can open up the conversation about your company, leading to more meaningful engagement. With an influencer in your corner, you can increase the visibility of your products or services and get people talking.

What People Are Saying

Digital Marketing for Private Investment Firm

In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the NetShoppings is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough. The way how they helped us meet some of the demanding deadlines was truly impressive.

Jacob Kappus

CMO Ultron Foundation

Digital Marketing for Software Development Company

A data-driven partner, NetShopping has taken the time to examine the client's branding, messaging, and positioning to develop strategies and content that match and provide valuable insights to further help them grow their business. They remain communicative, organized, and reliable.

Yury Rasolka

Chief Marketing Officer

Digital Marketing for DeFi Educational Portal

NetShopping’s work has improved brand messaging and helped increase sales by 210%. They’ve displayed top-notch project management and outstanding customer service — they go above and beyond to ensure the project’s success. Overall, they are flexible, accommodating, and proactive.

Charles Ellingsen

CEO & Founder

Digital Marketing for Decentralized Financing Platform

Internal stakeholders are pleased with NetShopping.io's attention to detail. The team delivers quality work while adhering to deadlines. Their wealth of knowledge sets them apart from other agencies.

Christophe Ozcan

Chief Executive Officer

Social Media Management for Medical Technology Company

Although the partnership is still ongoing, the company now enjoys a 300% boost in engagement rate, and 120 leads have already been generated in just one month. The team exhibits strong knowledge in their field and they are always open to having conversations that can improve the project.

Melissa Orlova

Business Development Manager

See Case Studies

Our Partners are Backed by the Best in Venture

Our Influencer Marketing Services

Influencer campaigns are our thing, and we offer a comprehensive suite of services to support your campaigns. We love to help our clients succeed, so we provide them with everything from strategy and planning to execution and analytics. Here's a look at some of the services we can offer your B2B brand.

Content Creation

Deliver value to your target audience with meaningful content created by our influencer partnerships.

Influencer Marketing Strategy

Deliver the right message to the right people by developing a comprehensive influencer plan of action.

Tracking & Measurement

Gain insight into how your influencer campaign is performing compared to the competition with detailed analytics.

Influencer Analysis

Identify the right influencer for your campaigns with our in-depth influencer research and analysis.

Influencer Management

Leave all the details to us, from recruitment and negotiations to payments and compliance reporting.

Social Media Platform Analysis

Learn how to maximize your reach and engagement with our in-depth social platform analysis.

Social Media Management

Get help staying on top of your social accounts and keeping them updated with fresh content.

Social Media Advertising

Take advantage of the power of paid ads on social platforms to get your message in front of the right people.

Ready to win over your B2B audience with the power of influencer marketing?

Get in touch with NetShopping to learn how we can help.

Get in Touch

FAQ block

B2B influencer marketing is the process of leveraging influencers to promote your brand, products, or services within the business-to-business industry. An influencer is an Internet personality that has a large following and can be used to spread your message to a wider audience. Typically, brands will partner with an influencer to create media that appeals to their target audience in return for a fee or some other form of compensation. The influencer can then share the content with their followers, helping to increase brand awareness and engagement. You could also use an influencer to host an event, promote your brand at events or conferences, lead webinars, or perform any other type of promotional activity for your company.

The great thing about this form of marketing is that it is highly accessible for brands with a range of budgets. Depending on the size of the campaign and the influencer you select, costs can range from a few hundred dollars to tens of thousands of dollars. If you partner with a micro-influencer (someone with between 10,000 and 100,000 followers) or nano-influencer (someone with under 10,000 followers), you can reduce your costs even more. On the other hand, a large influencer with millions of followers can cost thousands of dollars per post.

Whatever strategy you pursue, NetShopping can help you get the best possible results from your campaigns. We'll work with you to create a plan that fits your budget and objectives, so you can maximize your ROI without destroying your marketing budget.

There are lots of great influencer platforms out there that can help you get the most out of your campaigns. At NetShopping, we work with a variety of platforms to ensure your campaigns are successful. Every platform has its own strengths and weaknesses, but we believe the most important factor is finding the right influencer to partner with. That's why we take a people-first approach when it comes to selecting an influencer for our clients. We'll help you find the perfect partner to put your message out there and get the most out of your efforts.

Beyond that, we also specialize in providing detailed analytics and reporting to help you measure the success of your campaigns. We track key metrics including impressions, reach, engagement rate, and more to help you get a better understanding of how your campaign is performing.

Join our growing list of happy clients:

Ready to take your marketing to the next level?

Book a demo and discovery call to get a look at:

How NetShopping works
How you can do marketing at scale better, faster and cheaper
How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!)
The most suitable subscription plan for your needs