11 Best Social Media Marketing Agencies in the UK for 2024

Social media marketing agencies play a pivotal role in helping businesses thrive in the digital landscape. They harness the power of social media platforms to boost brand visibility, engage audiences, and drive growth. With 60% of the world’s population using these networks, being present in one or two major platforms is guaranteed to boost revenue for a business.

This article explores the best social media marketing agencies in the UK and why they’re vital for a modern business.

What Does Social Media Marketing Do?

Social media marketing is a digital marketing strategy that uses online social networking channels to promote products and services and engage with a target audience. According to a study, 58% of marketers use this strategy to build brand awareness, while 41% use it to increase community engagement.

Online social networks are powerful channels for distributing content such as blog posts, videos, infographics, and more. Facebook, alone, reaches over 2.9 billion people monthly followed by YouTube with 2.5 billion monthly active users.

These sites allow a business to interact with its audience in real time by responding to comments and messages, helping build a loyal customer base.

Social media platforms also offer robust advertising options like highly targeted ads, which lead to 76% of users purchasing something they saw in an ad.

What Can You Expect from a Social Media Marketing Agency? 

When you hire an agency, you can expect a range of services designed to help your business achieve its marketing goals. Here are the common services you can typically expect.

• Strategy Development

An agency will work with you to develop a social media strategy tailored to your business objectives. This includes identifying your ideal audience, selecting the most relevant channels, and outlining specific goals and key performance indicators (KPIs) to measure success.

• Content Creation and Calendar

The agency will create high-quality content that aligns with your business and resonates with your target audience. This may include posts, images, social media videos, infographics, and articles that are optimized for each social media platform.

They will develop a calendar that outlines when and what type of content will be posted on each platform. This calendar ensures consistent and strategic posting to keep your audience engaged.

• Community Management 

The agency will monitor and engage with your audience, responding to comments, messages, and mentions promptly. This helps in building a strong and loyal online community.

They’ll also use social listening tools to monitor mentions of your business and emerging industry trends. This information can be valuable for understanding customer sentiment and adjusting your strategy accordingly.

• Paid Advertising

Many social media marketing agencies have expertise in creating and managing paid ads on platforms like Facebook, Instagram, X, LinkedIn, and others. They will optimize ad targeting, creatives, and budgets to maximize ROI. They can also run A/B tests to determine the best combination of ad creatives for maximum results.

• Analytics and Reporting

Agencies will regularly track and analyze the performance of your initiatives. They’ll provide you with reports that detail key metrics, such as social media engagement rates, follower growth, website traffic, and conversions. This data is used to refine strategies and make informed decisions.

• Influencer Collaboration

If influencer marketing is part of your strategy, the agency can identify and collaborate with relevant influencers to promote your business to their engaged audiences.

How to Choose the Right Social Media Management Agency

Choosing the right social media marketing agency in the UK for your business is a crucial decision. Here are steps to help you make an informed choice:

• Define your goals and objectives: Common goals include brand awareness, lead generation, website traffic, and sales. Having well-defined goals will help you find an agency with expertise in your specific areas of interest.

• Determine your budget: Agencies vary in pricing, so having a budget in mind will help you narrow down your options. Keep in mind that these expenses are an investment, and it’s important to allocate a realistic budget that aligns with your goals.

• Look for agencies that specialize in your industry or niche: They’re more likely to understand your target audience, competitors, and industry trends, which can lead to more effective campaigns.

• Review the agency’s portfolio and case studies: Examine the work they’ve done for previous clients to assess its quality, creativity, and results. Ask for specific examples that are relevant to your industry.

• Request client references from the agency: Reach out to their past or current clients to get feedback on their experiences working with the agency. Ask about communication, results, and overall satisfaction.

• Ensure that the agency has expertise in the social media channels you intend to use: Different platforms require different strategies and skills. Additionally, consider the range of services they offer, such as content creation, paid advertising, influencer marketing, and community management, to see if they align with your needs.

• Look for an agency that values transparency and maintains open communication: They should be willing to share their processes, progress reports, and campaign insights with you regularly. Assess the agency’s culture and values to ensure they align with your own. A good working relationship is essential for a successful partnership.

• Don’t hesitate to ask questions during the selection process: Inquire about their approach to strategy development, how they measure success, and their crisis management plan. A good agency will be happy to address your concerns.

After evaluating all the factors, trust your instincts. Choose an agency that you feel comfortable working with and confident in their ability to achieve your goals. Consider whether the agency can scale its services as your business grows. You want an agency that can adapt to your changing needs.

Remember that selecting the right agency is a significant decision, so take your time to research and evaluate your options thoroughly. A well-chosen agency can be a valuable partner in growing your online presence and achieving your marketing objectives.

List of the Top 11 Social Media Agencies in the UK

Here are 11 of the highest-rated and most successful social media marketing agencies in the UK.

1. NetShopping

Yes, it’s us. We proudly declare that we are currently recognized as one of the leading social media marketing agencies in the UK. While this may sound somewhat subjective, we can substantiate it with our portfolio and the results we achieve for our clients.

📞 BOOK A CALL with us and see for yourself.

We, at NetShopping, boast an award-winning team of over 200 employees specializing in media relations, community management, video production, social media marketing, and various other aspects of digital marketing. Our offices are located in London, New York, Dubai, Singapore, Hong Kong, and Vilnius (Lithuania).

As a full-service UK digital marketing agency, you can rely on NetShopping to assist you in launching exceptional marketing campaigns and guiding your journey from conceptualization to execution. When it comes to social media marketing, we excel at crafting impactful social media strategies.

Some of our top clients include Bitcoin.com, Dash, Polkadot, BankSocial, BitForex, Dopamine, Paypolitan, and IronFX. One of our featured case studies involves CEEK VR, a virtual reality platform whose online social presence grew organically by 300,000. Another example is Paypolitan, a mobile payment gateway we helped expand by attracting 9,500 new users.

Key Services:

• Full Сycle of Social Media Marketing
• Paid Social
• Paid Media
• Influencer Marketing
• PR & Outreach
• SEO
• Community Management
• Branding
• Web Design

Best for: Business startup/enterprise in emerging industries like fintech, crypto, and esports

Why Choose Us: At NetShopping, we specialize in helping you cultivate strong relationships with your target audience, ultimately fostering brand loyalty and driving revenue growth.

2. Giraffe Social

Giraffe Social is an award-winning social media agency founded by two people, which has since grown to a team of around 50 employees. Established in 2012, it has over 11 years of experience in social media management, digital marketing, social media marketing, and influencer marketing.

It’s an advocate of sustainable practices and incorporates environmentally friendly solutions into its services. It has worked with some of the biggest brands across Europe, namely Sibarita, Bed Kingdom, Maison Noir, Sprive, and Goodyear Lifestyle. Some of the industries it caters to include cosmetics, fintech, and apparel.

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The team believes in giving each client a personalized service that’s excellent and consistent in crafting genuine relationships with target audiences. Giraffe Social is now a global agency with headquarters in Portsmouth, Hampshire. 

Key Services:

• Strategy and Management
• Social Media Advertising
• Community Management
• Facebook Ads Management
• LinkedIn Ads Management
• Instagram Ads Management
• Influencer Marketing

Best for: Ambitious business that needs personalized and localized social media campaigns

Why choose them: Their SMM specialists use a unique blend of strategy and creativity to deliver heartwarming campaigns that resonate with audiences and deliver exceptional results.

3. Born Social

Born Social is a leading social media agency in the UK that adapts a social-first perspective in every marketing campaign. Based in London and established in 2012, the primarily remote 100-employee company aims to push boundaries in crafting remarkable social campaigns for future-focused brands.

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It’s a B Corp-certified company committed to accountability, transparency, and continuous improvement. It has worked with big brands in various industries like food and beverage, beauty, apps, and nonprofits. Some of these companies include Snickers, Veet, Tinder, Greenpeace, L’Oréal, Chilly’s, and Uber.

Key Services:

• Paid Media Planning 
• Paid Media Management
• Social Commerce
• Social Strategy
• Social Media Management
• Reporting & Analysis
• Community Management
• Social Listening
• Data and Insight
• Creative Services

Best for: Future-focused business that wants to create campaigns that build a better world

Why choose them: Born Social is a talented team of social media experts who care about the impact of the work they do. 

4. We Are Social

Founded in 2008, We Are Social is a social media marketing agency in the UK with over 1,300 social media marketing (SMM) specialists working in 19 offices worldwide. These offices are located in London, Paris, München, Hong Kong, Singapore, New York, and Tokyo. 

It’s a full-service digital marketing agency that handles strategy, creatives, production, and distribution of your digital marketing campaigns. Some of its notable clients include Netflix, Disney, Samsung, Vodafone, Adidas, and Lego. 

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It takes SMM to the next level by offering augmented reality and web3 social media services to companies in industries like automotive, e-commerce, and fashion. Some of its notable works include the Adidas “Miss Nothing” Campaign, Activision’s “Soap Codes”, Meta’s “Queens of the Metaverse” and Pepsi’s UCL Final Opening Ceremony (2022). 

Key Services:

• Social Insights
• Cultural Intelligence
• Competitor Analysis
• Social Audits
• Social Strategy
• Campaign Strategy

Best for: A large-sized business in need of a memorable online campaign

Why Choose Them: We Are Social is a highly creative marketing agency that can elevate your business using eye-catching and memorable campaigns.

5. Soap Media

Soap Media is a strategic and creative digital marketing agency with a high-performance track record of accomplishing digital goals for leading brands in industries like B2B, medical, public sector, ecommerce, and more. It offers a full digital strategy that guarantees an integrated approach to reaching the modern consumer. 

Founded in 2005 by two brothers in the UK, the company has a team of 50 marketing experts spread across their offices in Manchester and Preston. Its clients include Slazenger, Redrow Homes, Preston’s College, William Hill, Booths Food, Wine and Grocery, Merlin Entertainment Group, and Lancashire County Council. 

Key Services:

• Social Media Management & Strategy
• Social Media Advertising
• Channel Development
• Social Platform Optimization
• Reporting & Analysis
• Community Management

Best for: Business that needs a full-suite marketing agency with wide experience in social networking sites

Why choose them: Soap Media has years of experience under its belt, proving it knows the ins and outs of the industry.

6. Social Chain

Social Chain is a leading social media marketing agency in the UK, specializing in creating innovative campaigns and content for various brands. The company is known for its progressive approach to social media, effectively utilizing data and technology to achieve maximum results.

Key Services:

• Content strategy development
• Innovative content creation for social media platforms
• Community management and audience engagement
• Social media advertising campaigns
• Influencer marketing strategy development
• Analytics and campaign performance monitoring

Best for: Clients aiming for innovative approaches in social media marketing and seeking an agency capable of adapting efficiently to the rapidly changing social landscape.

Why choose them: We included Social Chain in our top list of social media marketing agencies in the UK due to their outstanding creative approach, successful utilization of data for strategy creation, and demonstrated results in achieving client objectives.

7. Truffle Social

Truffle Social is a social media agency in the UK with offices in London and New York. Serving companies in industries like real estate, fashion, and hospitality, it has launched some of the most creative and memorable social media campaigns on Instagram, X, Facebook, and Pinterest. 

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Some brands it has worked with include Nars, Models Own, Swarovski, The London Broker, Hermes Paris, Spotify, British Land, Convene, and Coca-Cola HBC. It prides itself on pushing the boundaries of creativity to accomplish audacious goals for clients. 

Established in 2010, it has seen the rise and fall of various social media channels and has integrated this ever-changing nature into its core. Its dynamic team of over 10 full-time employees are passionate storytellers, strategic thinkers, movers, and shakers in the industry.

Key Services:

• Strategy & Management
• Paid Social 
• Content Creatives
• Training Solutions
• Influencer Campaigns

Best for: Business that’s comfortable pushing boundaries

Why choose them: Truffle Social isn’t afraid to explore uncharted territories when conceptualizing and executing marketing campaigns. 

8. Social Republic

With offices in Manchester and New York, Social Republic offers bespoke solutions to clients, believing that no two journeys are the same. Serving industries like healthcare, e-commerce, and consumer goods, it builds a dedicated team of social media experts for each business engagement to ensure each promise made is delivered exceptionally. 

It’s a relentlessly creative social media agency that’s constantly evolving and shifting in response to the dynamic digital environment. Founded in 2015, its multilingual team of 10 full-time employees and high-caliber freelancers have worked with established names like eBay, the British Red Cross, the NHS, Pioneer, Buump, and Fashion Dollz. 

They also focus on helping nonprofits create outstanding social media campaigns that make a difference and reach millions.

Key Services:

• Management & Strategy
• Social Listening
• Paid Ads & Paid Social
• Content Creation

Best for: Business and non-profit that wants a purpose-led online campaign

Why choose them: Social Republic creates revolutionary campaign ideas based on industry-leading data so you can explore innovative ways to reach target customers.

9. One of One Group Marketing

Founded in 2018, One of One Group is one of the top social media marketing agencies in the UK for small businesses that belong to traditional industries like restaurants, dental services, florists, hair salons, and others. Its goal is to create campaigns tailored to the exact marketing requirements of the brands it serves. 

Notable businesses it has helped include Buddha-Bar Restaurant, Your London Florist, Harley Elite Group, Uptown Events, Pink Dragon, Inamo, Deraliye, and Buff Hair and Beauty Lifestyle Salon. These clients attest to the team’s professionalism and expertise and are grateful for the honest, creative, and efficient social media services. 

With around 10 employees, One of One Group has headquarters in London and serves cities across the UK, including Leeds, Manchester, Newcastle, Birmingham, Liverpool, and Dublin. 

Key Services:

• Content Creation
• Social Media Management
• Content Marketing
• Digital Marketing Strategy

Best for: Small business that needs a hands-on team for their digital marketing needs

Why choose them: They understand the unique needs of traditional businesses that need a more vibrant online presence.

10. SocialSidekick

SocialSidekick is among the best social media management companies in the UK (Bicester, Oxfordshire). It works with businesses in industries like retail, hotels, professional services, healthcare providers, educational institutions, and nonprofits. 

It takes a personal approach to working with clients and will invest time knowing your business inside out. Its approach includes visiting your offices or place of work to capture content, provide coaching, and develop a deeper understanding of your operations. 

Established in 2013, it has a 10-member team serving businesses all over the UK. These include Seccombes Estate Agents, William Powell, Coventry Building Society, Kandou, and Ad Hoc.

Key Services:

• Daily posts
• Targeted social growth
• On-demand reports
• Dedicated account manager
• Social Adverts

Best for: Local business that needs a reliable and on-the-ground social media agency

Why choose them: They know the local market, which is more advantageous for localized targeting than working with a global agency with limited local expertise.

11. Spin Brands

Spin Brands prides itself in being a social-native marketing agency, which means that its team of close to 50 employees are all social network enthusiasts from the start. Founded in 2016, this relatively young but ambitious London-based social media agency has worked with brands like Fujifilm, Bupa, Princes Group, Funding Circle, Mecca, and Instax. 

Serving industries like travel, food and beverage, and automotive, It’s an expert in delivering big ideas for small screens as evidenced by its constantly viral TikTok videos and Instagram Reels. It delivers full-stack social media solutions, believing that it takes a combination of the right approaches to win in social. 

Its expertise in performance marketing enables it to build social-first creative ads fueled by data-driven insights and continuous experimentation. 

Key Services:

• Community Management
• Campaign Data & Insights
• Creative Strategy
• Influencers
• Paid Social 

Best for: Business that wants to work with social natives brimming with fresh ideas

Why choose them: Spin Brands walk the talk. They have some of the most exciting and engaging online profiles for their agency, which is a testament to what they can do for their clients. 

Why Should You Partner with a Social Media Agency?

Managing social networks effectively can be time-consuming and requires resources such as content creation, design, advertising budgets, and analytics tools. By partnering with an agency, you can save time and focus on other aspects of your business while professionals handle your digital efforts.

The best social media agencies in the UK also have access to advanced social media management and analytics tools that may be costly for an individual business to acquire independently. These tools provide valuable insights and automation capabilities that will enhance your strategy.

Furthermore, these agencies have a team of experts with in-depth knowledge of various social media channels, trends, and best practices. Each social media expert stays updated on the latest changes and can leverage their expertise to develop effective strategies tailored to your specific goals and target audience.

By partnering with a social media agency, you can establish a strong online presence and effectively market your products and services.

Harness the Best Social Media Marketing Benefits Available with NetShopping

Customers and prospects interact with brands on a whole new level. It’s no longer a one-way street, with customers craving active participation in your brand’s conversations. You can remain relevant and tap into this opportunity with the best social media marketing agency in the UK. 

NetShopping has generated over $380 million in revenue for more than 300 satisfied customers. Our social media marketing services will elevate your digital presence to new heights and transform your brand so you’re not just relevant, but the talk of the town. 

We’ll begin by crafting a customized strategy and developing winning content to achieve your goals. Combining organic and paid social strategies, you can engage audiences and achieve your long-term goals. Contact us today for a free consultation. 

Conclusion

Social media marketing is a powerful digital strategy that remains crucial in today’s competitive digital world. Partnering with a social media agency offers expertise, time savings, scalability, and access to the right tools, making it a valuable investment. Don’t miss harnessing this opportunity for your business.