Revolutionizing User Acquisition and Brand Awareness: How BitForex's Comprehensive Marketing Strategy Achieved 5x Increase in Engagement Rate and 50% Growth in Monthly Active Users
BitForex is a leading one-stop cryptocurrency exchange that provides users with professional, safe, and convenient digital currency trading services. With a wide range of cryptocurrencies, trading pairs, and advanced features, BitForex has gained a reputation for being a reliable and user-friendly platform for crypto traders worldwide.
The challenge:
Low brand awareness and recall in the highly competitive cryptocurrency exchange market
Limited engagement rate and reach on social media despite having a substantial following
Need to produce high-quality content to engage and educate the audience
Difficulty in creating a 24/7 community management system on Telegram to handle user inquiries and support
Establish a strong brand image and identity to differentiate from competitors and appeal to a broader audience
Limited success in reaching high-intent audiences with a specific interest in trading cryptocurrencies
Services provided:
Community management
Establishment of a 24/7 Telegram community management system to provide instant support and answers to user inquiries
Conflict resolution strategy to handle conflicts among the audience and between the audience and the company
Chat moderation services to eliminate spam and abusive conversations
Contest marketing
Creation of contests and activities to increase engagement and warm up the audience
Management of the contests and activities to ensure a seamless experience for the participants and generate excitement
Video Marketing
Creation of an explainer video to educate the audience about the company's new product and its features
Development of new visual solutions after the company's rebranding to establish a consistent brand identity
Video production services, including scriptwriting, animation, voice-over, and post-production
Social Media Marketing
Creation of social media accounts for BitForex on popular platforms such as Twitter, Facebook, and LinkedIn
Regular sharing of updates about the company, its products, and the cryptocurrency market on social media channels
Social media strategy and management services to increase engagement and reach
Brand Awareness and Rebranding
Rebranding of the company's Instagram account to reach a new audience segment and establish a stronger brand identity
Development of a brand awareness campaign to introduce the company to a broader audience and promote its products and services
Influencer Marketing
Outreach and partnership agreements with top influencers to educate their audiences about the company's new product
Creation of influencer marketing campaigns and content to increase engagement and drive high-intent traffic to the platform
Increased social media engagement rate by 5x, resulting in 150,000 social media engagements
Gained 40,000+ new traders, resulting in increased platform usage and revenue
Produced over 400 images, infographics, GIFs, and videos, resulting in 30,000 engagements per post
Achieved 2 million+ organic impressions across all social networks monthly, resulting in increased brand awareness and recall
Reduced customer acquisition cost (CAC) by 25%, resulting in a $100 reduction in CAC
Increased customer lifetime value (CLTV) by 20%, resulting in $2,000 in increased revenue per customer
Increased monthly active users (MAU) by 50%, resulting in 50,000 MAU
Reduced bounce rate by 15%, resulting in increased user engagement and retention
Increased repeat purchase ratio by 10%, resulting in increased revenue from existing customers.
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