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How We Helped BitSpinCasino Get Featured on Over 15 Major Crypto News Sites

Cases #iGaming #Web3
10x
increase in organic search traffic for BitSpinCasino.com
15
articles published
Over 175
million monthly article impressions
Services
Brand Intelligence
Crypto Copywriting
Branded Content
About BitSpinCasino
Bitcoin.com is one of the world’s leading crypto trading companies, having created over 36 million crypto wallets so far and attracting an average of 7 million visitors every month.
Their side project, BitSpinCasino, is an ambitious initiative aiming to become the go-to destination for crypto gamblers.
Objectives

Promoting a casino-based project can be challenging for any PR agency, and BitSpinCasino was no exception.

They aimed to increase their brand visibility and secure mentions on Google Search while promoting their upcoming events, both online and offline. These goals were complex and ambitious for a gambling site, but we managed to make it work and hit the right notes. Read on to find out how we did it.

Solution

It’s all about storytelling. We focused on crafting compelling narratives that would help the audience connect with BitSpinCasino in a meaningful and engaging way. To kick things off, we conducted research to identify the best angle that would give us an edge in online search results.

We determined that BitSpinCasino was the first of its kind to offer such a comprehensive set of features and gaming options backed by a highly reputable brand. Their unique selling proposition (USP) was clear and unique, so that’s where we concentrated our efforts. We identified the major channels and platforms we could leverage to spread the word to a receptive audience and got down to business.

Execution
Our team of copywriters and crypto-savvy editors crafted several feature-length articles telling the story of how BitSpinCasino was changing the online gambling scene.
We distributed these articles to leading crypto media outlets and established news sites such as Investing, Benzinga, and other major publications. We also made sure to feature our original articles on the company blog and website, making it easier for Google to index them and resulting in more organic search traffic.
Our articles received significant media coverage and were widely published. We couldn’t have asked for a better outcome, and the results were a major success.
Results
The campaign was incredibly successful, generating more than fifteen publications across different media sources, including the aforementioned Investing and Benzinga. Additionally, other major outlets such as CoinDesk, Bitcoinist, and Cryptodaily also recreated our content and published it on their sites.
The project gained traction quickly, with the article on Investing.com alone receiving over 148 million monthly hits. The combined monthly traffic from all the publications exceeded our expectations multiple times over.
We also managed to generate a significant amount of organic search traffic, with our content appearing on the first page of Google for many related queries.
10x
increase in organic search traffic for BitSpinCasino.com
15
articles published
Over 175
million monthly article impressions
Overall, our branded content campaign was a resounding success. It not only increased the visibility and brand awareness of BitSpinCasino but also drove significant organic search traffic and helped them to connect with their target audience.
We crafted the perfect storytelling angle that resonated with their potential users, and the results speak for themselves.
We’re incredibly proud of this project and look forward to collaborating with BitSpinCasino again in the future.

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