CAGA Crypto: Empowering the Web3 Revolution through Strategic Community and Media Engagement

CAGA Crypto operates a high-performance blockchain network designed for the burgeoning Web3 ecosystem. It provides developers, validators, and end-users with an optimized platform for rapid and cost-efficient transactions. The network is particularly noted for its enhanced capabilities that support the development of new decentralized applications and features that were previously constrained by the limitations of older blockchain technologies.

Community Management

SMM

Digital PR

Goals

To elevate CAGA Crypto’s brand presence and recognition within the blockchain industry.
Strengthen community engagement through active and responsive management on platforms such as Telegram and Discord.
Enhance CAGA Crypto’s public perception through targeted digital PR efforts in key markets including the US, Japan, and Thailand.
Achieve a comprehensive reach of over 5 million engagements across all digital channels by the end of the campaign.

Challenge:

CAGA Crypto engaged our services to bolster its presence in the highly competitive and fast-evolving blockchain industry. The core objectives included amplifying its brand visibility, establishing robust community engagement across various platforms, and enhancing its public relations to reach a wider audience within the Web3 space.

Community Management:

Our strategy for CAGA Crypto focused on creating an active and engaged community through comprehensive management on Telegram and Discord. We implemented 24/7 moderation services to ensure a respectful and inclusive environment, addressing inappropriate behavior, spam, and off-topic discussions promptly. We tasked four community managers and one engager with maintaining a vibrant atmosphere by guiding conversations, reducing toxicity, and constantly updating the community with news about the project’s developments, partners, and events. This approach also included gathering feedback and providing quick responses within 5 minutes to foster a sense of support and attention to community needs. To further boost the community, we aimed to invite up to 1000 new members to the Telegram group, enriching the platform with diverse perspectives and increasing user engagement with up to six posts a day.

Social Media Marketing (SMM):

The SMM strategy was crafted to maximize visibility and engagement across social platforms, particularly Instagram and YouTube. We planned a steady output of content, including four custom-designed GIFs and 25 stories per month on Instagram, complemented by one detailed YouTube video. The content was carefully designed using high-quality motion graphics and graphic design to maintain visual interest and brand consistency. The visuals for all 28 monthly posts were tailored to reflect the innovative and empowering ethos of CAGA Crypto, aiming to educate and inspire the audience. Each piece of content was strategically crafted to drive engagement and provide value, positioning CAGA as a leader in the blockchain space.

Digital PR:

For the Digital PR component, we coordinated closely with CAGA Crypto to understand their key messages and ensure that all public communications aligned with their brand voice. Our approach involved drafting and disseminating press releases and feature articles across selected high-traffic media outlets tailored to key regions, including the US, Asia, and Thailand. We targeted platforms like Analytics Insight for feature articles and CoinCodex, CoinPost Japan, Siam Blockchain, and Publish0x for press releases, ensuring that each piece was optimized for the respective audience and traffic potential of these platforms. The content highlighted CAGA’s commitment to transparency, community focus, and innovation in the decentralized finance sector. By managing the entire process from information gathering to final approvals and monitoring the copywriters’ progress, we ensured a coherent and impactful dissemination of CAGA’s advancements and contributions to the Web3 ecosystem.

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Execution

Social Media Content Production:

Deployed a team of four community managers and one engager across Telegram and Discord.
Implemented 24/7 moderation to manage and mitigate spam, inappropriate content, and off-topic discussions.
Engaged the community with daily updates and interactive posts, totaling up to 6 per day.
Conducted regular feedback sessions to understand community needs and adapt strategies accordingly.
Invited 1,000 new members to the Telegram group to broaden community reach and diversity.

Community Engagement and Moderation:

Produced and published 4 custom GIFs and 25 Instagram stories monthly to maintain high engagement levels.
Created and distributed one high-quality YouTube video per month, focusing on educating and engaging viewers on CAGA Crypto’s features.
Designed visuals for 28 monthly posts using advanced graphic and motion design techniques to ensure visual consistency and appeal across platforms.

Digital Public Relations:

Collaborated with key media outlets such as Analytics Insight, CoinCodex, CoinPost Japan, Siam Blockchain, and Publish0x.
Prepared and released feature articles and press releases tailored to the specific audience and regional focus of each publication.
Managed the entire PR cycle from drafting, client review, and approval to final dissemination, ensuring alignment with CAGA’s brand voice and messaging goals.
Monitored the impact of PR efforts, tracking publication reach and audience engagement metrics to assess effectiveness.

Cross-Platform Integration and Promotion:

Synchronized messages across all platforms to ensure consistent and unified communication of brand values and key messages.
Leveraged insights from analytics to refine content and interaction strategies on community and social media platforms.
Implemented strategic updates and promotional activities to integrate new information and developments in real-time, keeping the community and audience informed and engaged.

Promotional initiatives significantly impacted the token’s worth. Consequently, its price, trading volume, and market capitalization saw notable increases.

Results:

Increased the Telegram group size by 600 members, reaching a total of 1,600 members.

Facilitated approximately 36,000 community interactions including posts, comments, and direct engagements over the campaign period.

Achieved 45,000 views on YouTube through engaging monthly video content.

Generated over 300,000 impressions from Instagram stories and posts.

Gained 5,000 new followers across all platforms, enhancing CAGA Crypto’s social media presence.

Attained an estimated reach of 2 million readers from PR activities, effectively targeting both Western and Asian markets.

Released 10 press releases and feature articles across strategic media outlets.

PR efforts led to an increase in website traffic, with an additional 10,000 visits attributed to these initiatives.

Improved CAGA Crypto's visibility within the blockchain community, with mentions and features in 20 industry-related publications.

Enhanced brand recognition, solidifying CAGA’s presence in the competitive blockchain industry.

Conclusion:

NetShopping’s multifaceted approach for CAGA Crypto effectively leveraged community management, social media marketing, and digital PR to not only meet but exceed the set objectives. The campaign significantly enhanced CAGA Crypto’s visibility and positioned it as a leader in the Web3 space, ready to capitalize on the opportunities for growth and innovation in the blockchain industry. The success of this campaign demonstrates the power of integrated digital strategies in building and nurturing a technology brand.

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