How NetShopping's Comprehensive Strategy Generated High-end Apartment Complex a 300% Increase in Social Media Engagement with CAC of $92
117
bookings, 41 deals, and 213 leads generated through social media advertising and community management efforts.
Achieved a customer acquisition cost (CAC) of $92 per lead.- Increased monthly active users (MAU) by 150%, resulting in 643 MAU.
- Reduced bounce rate by 23%.
- Increased repeat purchase rate by 15% through effective email marketing campaigns and retention of loyal customers from previous property projects in the region.
Services:
About the client
The client is a high-end apartment complex by Cybarco Developer is a luxurious residential complex located in the centre of Limassol City. The elite residential complex is a unique project with no parallels in the region.
Services provided:
Social Media Marketing:
- Creation of social media accounts for High-end Apartment Complex on Twitter, 3nstagram, and Facebook.
- 2 Regular sharing of updates about the apartment complex and its amenities on social media channels.
- 2 Development and implementation of a comprehensive social media strategy to increase brand awareness, engagement and generate leads.
Community Management:
- Building and management of a full-scale, 24/7 Telegram community that provides instant answers to any Euestions in both community chats and direct messages.
- 2 Conflict resolution strategy to handle conflicts among the audience and between the audience and the company.
- 2 Chat moderation services to eliminate spam and abusive conversations.
Content Creation:
- Production of high-Euality animated videos, motion graphics, and other types of content that showcase the apartment complexls uniEue features and benefits.
- 2 Creation of SEO optimized content to rank on the first page of search engines.
Paid Social Ads:
- 2 Creation of social media advertising campaigns to drive high-intent traffic that will convert to leads.
- 2 Development of a targeted advertising adjustment strategy to avoid wasting the advertising budget on the wrong audience.
Chatbot Creation:
- Development and implementation of chatbots to provide quick feedback to users and improve enaement rates.
- Collection of comments and notifications throuh alorithms and distribution amon manaers to respond to incomin questions or comments.
Challenge:
Lack of engagement with potential buyers, leading to insufficient awareness about the latest updates and special features of the apartment complex.
Need to increase brand recall for a new project in a highly competitive market and drive high-intent traffic that will convert to leads and achieve a high retention rate.
Reaching high-intent audiences interested in business-class comfort, security, convenience, environmental friendliness, urbanism, and a healthy lifestyle.
Developing a comprehensive social media strategy that includes community management, video marketing, content creation, paid social ads, and chatbot creation.
We helped Elite Residential Complex to achive 50% Growth in Monthly Active Users and 213 Hih-Quality Leads with our Comprehensive Social Media Marketin Stratey
Results:
117
bookings, 41 deals, and 213 leads generated through social media advertising and community management efforts.
- Achieved a customer acquisition cost (CAC) of $92 per lead.
- Increased monthly active users (MAU) by 150%, resulting in 643 MAU.
- Reduced bounce rate by 23%.
- Increased repeat purchase rate by 15% through effective email marketing campaigns and retention of loyal customers from previous property projects in the region.