3.32%
CTR
$3.7
Cost per click
671
Leads
$37
Cost per lead
298
Trial lesson bookings
139
Attended trial lessons
87
Season ticket sales after trial
$285
Customer acquisition cost
What has been done
- Women interested in sports (fitness, yoga, stretching, etc.)
- Look-a-like 1% to those leaving DM
- Look-a-like 1% to those liking, commenting and saving the posts.
Creation of ads
We have chosen the photos that had more likes and comments in the studio's Instagram profile.
Then, we have split them in 3 groups with different meanings (a person training with a coach, women with flexible bodies, and people training in groups).
In addition, we have found a strong promotional video to invite to have a trial lesson.
Then, we have created several texts with catching headlines… …and explained the benefits of stretching lessons in details.
We've also added a Call-to-action – a discount on a first season ticket and a trial lesson.
All the TAs had some limitations
- Aged between 18 to 44
- Geographically located within 3 km from the stretching studio
Sum up
- Promotional video has turned out the best advertising creative. Carousels have performed nice as well, but the video has proven to be the best.
- During the campaign, the company had season tickets sales of over $30,000. The owner of the company has also shared that those who had bought the first season ticket, later buy the second, the third and so on monthly, so the above mentioned income data don't include the LTV that will be measured during the following months.
- This stretching studio remains our active client. We are planning to test Instagram Stories video, find new audiences and try new creative ads to encourage more people to book a trial lesson.
The Main Result
3.32%
CTR
$3.7
Cost per click
671
Leads
$37
Cost per lead
298
Trial lesson bookings
139
Attended trial lessons
87
Season ticket sales after trial
$285
Customer acquisition cost
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