Harnessing Hybrid Strategies for Invibes' Breakthrough Campaign with NetShopping
Goals
- Increase brand awareness and establish a positive brand image.
- Maximize user engagement across various digital platforms.
- Showcase their commitment to sustainability through “Responsible Ad” campaigns.
- Expand reach and deepen consumer interactions with dynamic, data-driven campaigns.
Challenge:
Invibes faced the challenge of needing to amplify their digital presence and enhance user engagement through their in-feed advertising. They sought to elevate brand awareness and foster a positive image of their services among a broader audience, while highlighting their commitment to sustainability and impactful advertising.
Comprehensive marketing strategy
To address Invibes’ objectives, NetShopping implemented a comprehensive marketing strategy utilizing the Solid Marketing Action subscription plan. This plan included a blend of high-impact services such as motion graphics, graphic design, post boosting, content creation, Google Analytics, and social media management, all within a monthly capacity of 80 hours. The approach was streamlined and dynamic, focusing on creating engaging motion graphics that effectively communicated Invibes’ commitment to sustainability and innovative advertising solutions. Graphic design efforts were centered around crafting visually appealing backgrounds and educational posts for social media, ensuring each piece of content resonated with the target audience’s values and interests.
Content creation
The campaign involved launching eleven targeted post boosting campaigns, strategically designed to maximize engagement across digital platforms. Each campaign was meticulously planned to generate high impressions and clicks, with a keen focus on maintaining an effective cost per click. Content creation was tailored to populate Invibes’ digital channels with informative, engaging, and news-oriented content that showcased their unique selling propositions and industry leadership.
Additionally, comprehensive data tracking and analysis were conducted through Google Analytics and other tools to optimize campaign performance and adapt strategies in real-time.
Social media management
Social media management played a crucial role, especially in fostering a positive brand image and growing community interaction. NetShopping’s efforts in social media were directed towards managing and enhancing Invibes’ presence on platforms like LinkedIn, Twitter, and Instagram, deploying a variety of content formats such as videos, carousels, and infographics to ensure high engagement rates and extensive reach. This multi-service approach not only bolstered Invibes’ digital presence but also significantly enhanced user engagement, contributing to a strong, positive brand image in a highly competitive digital landscape.
Execution
- Created three 60-minute videos and multiple GIFs focused on conveying Invibes’ innovative approach to in-feed advertising and their dedication to sustainability.
- Produced a variety of social media backgrounds, educational posts, infographics, promo posts, and entertainment content, maintaining a consistent and appealing visual theme that aligned with Invibes’ branding and campaign goals.
- Successfully launched and managed eleven targeted engagement campaigns across social media platforms such as Facebook, Instagram, and Twitter.
- Strategically curated and disseminated a wide range of content, including educational and engaging posts on platforms like LinkedIn and Instagram, which supported brand messaging and enhanced user interaction.
- Installed Google Analytics 4 and Google Tag Manager, set up conversion/event tracking, and performed ongoing data analysis to monitor user behaviors and campaign effectiveness.
- Social Media Management (SMM):
- Enhanced Invibes’ LinkedIn page presence, resulting in a notable increase in followers and a substantial growth in engagement, particularly with posts like the International Women’s Day feature.
- On Twitter, optimized content delivery led to an increase in impressions and engagement. Regular updates and strategic postings helped maintain audience interest and interaction.
- Managed Instagram accounts across different regions, achieving varied engagement levels and adapting strategies to cater to regional audience preferences and behaviors.
- Monitored all campaign metrics closely to adapt strategies as needed, ensuring that all content and promotional efforts were aligned with ongoing performance data and audience feedback
Results:
Social Media Performance Metrics:
- LinkedIn: Follower count rose by 10%, with the average engagement rate for March at 17.4%, representing a 10% growth from the previous month.
- Twitter: Total impressions for the month reached 300,000, with top tweets attracting up to 12,000 impressions each.
- Instagram: Account reach expanded, with UK and Italian accounts seeing a 15% increase in reach. The Spanish account saw a modest 2% decline.
Campaign Specific Results:
- Accumulated over 120,000 across all targeted post boosting campaigns.
- Collected approximately 5,000 clicks, reflecting robust interaction rates.
- The peak CTR recorded was 5.416% for the most effective engagement campaign.
- Maintained a cost-effective average CPC of $0.30 across all campaigns.
Conclusion:
The strategic collaboration between Invibes and NetShopping resulted in a highly effective advertising campaign that not only met but exceeded the set objectives. By leveraging comprehensive marketing services and focusing on data-driven results, the campaign effectively amplified Invibes’ brand presence and engagement, setting a benchmark for future campaigns in the digital advertising sphere. This case study exemplifies how integrated marketing strategies can substantially uplift a brand’s image and consumer interaction in the digital age.
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