Maecenas wanted to attract an engaged audience to its platform in the most organic way possible and increase brand awareness. There was one peculiar thing that the company insisted on: no traditional marketing.

Because the client had no desire at all to use some of the standard ways of attracting an audience, we came up with a content distribution campaign on different topic-related platforms and social media. In addition to graphic and text content, our team created a short explainer video about the project.