Empowering OVHCloud: Leveraging with Paid Social Ads and PR Publications
10%
Decreased churn rate
Attracted 20,000 new active users through paid social media ads.- Achieved a ROAS (Return on Advertising Spend) of 300%.
- Increased customer lifetime value (LTV) by 25%.
- Reduced customer acquisition cost (CAC) by 15%.
Services
PR Publications
Paid Social Ads with Cloaking
Overview
The client, OVHCloud, is a proxy service provider offering secure and reliable solutions for businesses across various industries. They provide virtual private servers (VPS) and dedicated servers to help businesses protect their online activities and maintain privacy while browsing the internet or accessing sensitive information.
OVHCloud is a well-established brand in the technology industry, known for their high-quality and affordable proxy services. However, they faced challenges in increasing their customer base and expanding their market share. They approached a digital marketing agency to help them improve their online visibility, attract more active users, and increase revenue.
Approach
To implement the marketing strategy, NetShopping followed a multi-step approach:
Research and Analysis:
Conducted market research and competitive analysis to identify OVHCloud's target audience, competitors, and industry trends. This helped create a data-driven marketing plan aligned with OVHCloud's business objectives.
Campaign Design:
Developed a customized paid social media ad campaign with carefully crafted ad copies, compelling visuals, and precise targeting based on the identified target audience. Designed a content plan for PR publications, outlining topics, keywords, and platforms for maximum impact.
Action Steps:
Implemented the paid social media ad campaign, continuously monitoring and optimizing ads to improve performance. Initiated PR publications, creating engaging articles and press releases highlighting OVHCloud's unique selling points and positioning them as an industry leader.
Measurement and Analysis:
Tracked campaign performance using various analytics tools and metrics, including impressions, clicks, engagement, conversions, and customer feedback. Analyzed data to gain insights and made data-driven adjustments to optimize results.
Execution:
Paid Social Ads with Cloaking:
- Conducted research to identify OVHCloud's target audience, competitors, and industry trends.
- Created compelling ad copies and visuals highlighting OVHCloud's key offerings and benefits.
- Set up and managed paid social media ad campaigns on platforms like Facebook, Instagram, and LinkedIn, targeting the identified audience.
- Monitored and optimized ads regularly to improve performance and maximize ROI.
- Utilized cloaking techniques to bypass ad blockers and increase ad visibility.
PR Publications:
- Identified reputable technology news websites and industry blogs for PR publications.
- Developed engaging articles and press releases highlighting OVHCloud's unique selling points and success stories.
- Published articles and press releases on selected platforms, strategically using keywords and backlinks to enhance SEO.
- Monitored and responded to customer feedback and comments on PR publications, further improving brand reputation.
Results:
The marketing campaign implemented by NetShopping resulted in the following positive outcomes for OVHCloud:
Active Users Attracted:
The paid social media ad campaign attracted 20,000 new active users to OVHCloud's website within the first three months, indicating successful targeting and engagement.
ROAS (Return on Advertising Spend):
The paid social media ad campaign generated a ROAS of 300%, indicating effectiveness in driving conversions and revenue.
LTV (Lifetime Value):
PR publications improved OVHCloud's online reputation and brand exposure, resulting in a 25% increase in customer LTV.
CAC (Customer Acquisition Cost):
The paid social media ad campaign optimized CAC, reducing it by 15% and resulting in a more cost-effective customer acquisition process.
Churn Rate:
Improved brand reputation and online visibility from PR publications contributed to a 10% decrease in churn rate, indicating increased customer retention and revenue.
Summary:
Through paid social ads with cloaking and PR publications, OVHCloud achieved significant results in attracting active users, improving ROAS, increasing LTV, optimizing CAC, and reducing churn rate. NetShopping's data-driven approach and continuous monitoring and optimization proved successful in achieving OVHCloud's marketing objectives, helping them expand their customer base, increase revenue, and maintain a competitive edge in the proxy service industry.