>4,800 new leads acquired- $12 CPL cost per one lead
- 9% conversion rate from leads to customers
- 13,000+ new followers on social media
- 80,000+ unique users on the Zntrx website
NetShopping Agency managed Zntrx' social media accounts across various platforms, including Facebook, Instagram, and Twitter. The team created and posted engaging content, responded to comments and messages, and ran social media ad campaigns to drive traffic to Zntrx' website. Social media management helped increase brand awareness and engagement among Zntrx' target audience, which led to more physical users visiting the gaming eSports center. By regularly posting about the latest events and promotions, the team kept the audience engaged and informed about Zntrx' offerings, which ultimately resulted in more people visiting the center.
Metrics: The campaign resulted in 6,000 new social media followers, achieved a 20% engagement rate on social media posts, and drove 10% of website traffic from social media.
NetShopping Agency identified and partnered with relevant gaming influencers to promote Zntrx' eSports center. The team negotiated partnerships that included sponsored content on social media, appearances at Zntrx events, and giveaways for their followers. Influencer marketing helped Zntrx reach a wider audience of potential customers who were interested in gaming and eSports. By partnering with influencers, Zntrx was able to tap into their large and engaged audiences, which led to more people visiting the gaming center.
Metrics: The campaign reached 55,000 unique website users through influencer content, generating 5,000 new followers on social media.
NetShopping Agency created various types of content for Zntrx, including blog posts, videos, and graphics. The team aimed to provide valuable information to the gaming community, showcase Zntrx' services, and drive traffic to the website.
Metrics: The campaign published 30 blog posts that received 5,000 views, created 10 videos with a total of 50,000 views, and designed 50 graphics for social media and website use.
NetShopping Agency engaged with the Zntrx community through various channels, including social media, forums, and email. The team provided customer support, answered questions, and encouraged user-generated content. By providing excellent customer support and encouraging user-generated content, the team created a community of fans who were more likely to visit the gaming center and recommend it to others.
Metrics: The campaign responded to 100% of customer inquiries within 24 hours and increased user-generated content by 50%, resulting in 2,000 new followers on social media.
The success of any marketing campaign hinges on thorough research of the brand, its competition, and its target audience. Therefore, at the beginning of the campaign, NetShopping Agency conducted extensive research on Zntrx. This research included a deep dive into the brand's competitive landscape, offerings, and target audience. The insights obtained from the research were used to build a comprehensive marketing funnel across various digital channels.
To measure the effectiveness of the campaign, the team identified key conversion points in the customer journey and set up analytics tools to track user behavior. The team also optimized Zntrx' website, built ad accounts, and tailored content and email messages to buyer personas to increase lead generation and brand visibility.
- >4,800 new leads acquired
- $12 CPL cost per one lead
- 9% conversion rate from leads to customers
- 13,000+ new followers on social media
- 80,000+ unique users on the Zntrx website